The Porsche Panamera could survive into a third generation, despite the company’s transition to electric vehicles.
Porsche has been selling the second-generation Panamera since 2017 and will stop producing it in 2024. It competes in a similar class to the all-electric Taycan but according to company boss Oliver Blume, that doesn’t mean the two can’t co-exist.
“I think it could work, because they are playing in different segments,” Blume told Autocar. “The Panamera is one step higher than the Taycan.”
Blume went on to acknowledge that the German brand may need to better differentiate the two models.
“That is the challenge for these products, to achieve differentiation between them as much as possible, and also to differentiate from the competition,” he said. “For Porsche, we are counting on five topics for differentiation: high quality, Porsche-typical design, Porsche-typical performance, fast charging, and the driving experience. These five pillars are very important for future differentiation.”
If Porsche decides to keep building the Panamera into a third-generation, it could be fully-electric. If that’s the case, it will probably use the new PPE platform being developed by Porsche and Audi and set to first underpin the all-electric Macan.
On the other hand, Porsche expects 80 per cent of its sales by 2030 to come from electric vehicles, so there’s still some space for ICE-powered models in its lineup. The company has said that the last model to ditch internal combustion engines will be the 911, but since the current Panamera is already available as a hybrid, its replacement could also use PHEV powertrains.