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Geely Announces Zeekr Premium EV Brand, Aims To Sell Vehicles Globally


Zeekr might sound like an odd sidekick from a children’s television show, but it’s actually Geely’s new premium electric vehicle brand.

Little is known about the company at this point, but the first Zeekr vehicles are slated to be launched in the third quarter of 2021. That’s only months away and this is possible as Geely will be handling production under a “light asset strategy.”

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Geely didn’t say much about the first model, but Zeekr intends to introduce a new electric vehicle every year for the next five years. While the brand will initially focus on the Chinese market, it promises to serve “growing global demand for premium electric vehicles.”

Also Read: Geely Launching New Premium EV Brand To Take On Tesla

That isn’t much to go on, but Zeekr EVs will be based on the Sustainable Experience Architecture that was introduced last year. The platform is highly flexible and can underpin everything from A- to E-segment vehicles. The architecture can also accommodate front-, rear- and all-wheel drive layouts.

Geely is keeping details under wraps, but confirmed Zeekr models will have their “own battery technologies, battery management systems, electric motor technologies and electric vehicle supply chain support.” This is likely being done to distance the premium brand from mainstream models based on the architecture.

Besides unique technology, Zeekr models promise an “unrivalled luxury vehicle experience in terms of comfort and performance.” Geely also said the vehicles will be capable of receiving over-the-air updates, which will enable them to improve with age.

Updated: March 23, 2021 — 8:08 pm

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