Ford pitted the Mustang Mach-E electric crossover against a rocket to prove that range anxiety is nothing but a misconception.
Part of the brand’s ‘Mustang Mach-E v. Everything’ marketing campaign, which includes a series of five short films that highlight the strengths of the zero-emission crossover, it helps visualize its EPA-estimated autonomy of 300 miles (483 km) in the Extended Range RWD variant.
“Mustang has always been disruptive, and the all-new all-electric Mustang is no different”, said the company’s chief marketing officer, Suzy Deering. “We needed a campaign that brought the spirit of Mustang to life in the most compelling, entertaining way possible. And ‘Mustang Mach-E v. Everything’ does just that.”
Besides the 12-foot (3.65-meter) rocket, the EV took on gravity in another short film that tested its reaction against a falling chandelier. Its over-the-air updates were also demonstrated in comparison to a mobile pit crew, and its charging time was validated next to a lightning charge generated by a 12-foot Tesla coil. In the last video, dubbed the ‘Mustang Mach-E v. DNA’, Ford proved that it is capable of differentiating between identical twins.
The 2021 Mustang Mach-E range kicks off from $42,895 for the Select model, which has a 230-mile (370-km) range, followed by the Premium, California Route 1, First Edition and GT, which start at $47,000, $49,800, $58,300 and $60,500 respectively. These can travel for an EPA-estimated 300, 305, 270 and 250 miles (483, 491, 435 and 402 km) respectively. The 458 HP dual-motor GT is the fastest variant, with the 0-60 mph (0-96 km/h) acceleration taking only 3.8 seconds.