2021 Rolls-Royce Koa Phantom Is The Ultimate Bespoke Luxury Sedan

The Rolls-Royce Bespoke Collective has worked its magic on yet another car, a Phantom Extended that took more than three years to come to life.


Commissioned by Jack Boyd Smith Jr. for his JBS Collection in Elkhart, Indiana, it boasts Koa Wood, an extremely rare naturally sourced material.

Masterfully incorporated inside the vehicle, it only grows in Hawaii and is protected by the local authorities. The wood can only be harvested from private land to specific growing conditions, and to find the perfect example was a “one in a million chance”, according to a Rolls-Royce Wood Specialist.

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The Koa species is said to be rooted in the Smith family, as a Koa Wood rocking chair has been the centerpiece of their home for years. The highly rare material now adorns the cockpit of the Koa Phantom, joined by other exclusive features, such as the personalized treadplate that reads ‘Hand-built in Goodwood, England, for Laura & Jack Boyd Smith Jr.’.

Dove Grey leather was chosen for the upholstery, matching the client’s 1934 Packard Twelve Coupe. This Phantom also features Navy Blue highlights and piping, and a bespoke starlight headliner with 1,420 fiber-optic lights on navy-blue leather that depicts the constellation of the night sky above Cleveland, Ohio, on Jack Boyd Smith Jr.’s date of birth.

A monogram adorns the headrests and the personalization continues with the hand-crafted Koa Wood Picnic Hamper. A champagne fridge was a must, complete with a pair of crystal flutes and decanter, engraved with the clients’ initials, and handmade wine glasses are also on deck.

Finished in Packard Blue, identical to the owner’s classic car, a shade achieved after the Rolls-Royce specialists tested it on more than 40 panels, the exterior of the Phantom depicts the ‘JBS JR’ initials on the driver’s door, while the passenger door bears ‘LAS’, the initials of the wife. A Dove Grey hand-painted coachline that runs the length of the car rounds out the project.

Updated: February 16, 2021 — 11:23 am

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