Kia is transitioning from a vehicle manufacture to a provider of sustainable mobility solutions.
As part of the change, the company has been renamed the Kia Corporation – formerly the Kia Motors Corporation – and announced a new brand slogan of “Movement that inspires.”
While a few eyes roll probably just rolled, Kia’s Head of Global Brand & Customer Experience, Artur Martins, explained “Movement has always been at heart of our brand, and moving people at the core of our business. Movement helps humankind to constantly progress, improve, and evolve. That is why at Kia we believe that movement inspires ideas.”
The big news is Kia’s decision to focus on popularizing battery electric vehicles. As part of this initiative, the company will launch seven new dedicated BEVs by 2027. Each will be based on the Electric-Global Modular Platform (E-GMP) and Kia said we can expect a variety of vehicles including cars, crossovers and MPVs.
Kia’s first E-GMP based model will be introduced in the first quarter and it’s known as the CV. The company is keeping details under wraps, but said it will feature a crossover-inspired design, high-speed charging and a range in excess of 311 miles (500 km).
On top of this, Kia is also developing purpose-built vehicles. They’ll be based on flexible skateboard platforms and feature modular bodies that can be tailored to meet specific requirements of corporate and fleet customers.
Kia noted demand for purpose-built vehicles is expected to grow five-fold by 2030, due to growth in e-commerce and car-sharing services. As a result, they’ve partnered with Arrival and Canoo, and are slated to produce specialty vehicles for car-sharing and delivery services.
While Kia didn’t say much about the upcoming EVs, they teased an assortment of them. There appears to three cars and two crossovers as well as three or four commercial vehicles. We’ll learn more about them, and the company’s new design direction, in the weeks ahead.