Lordstown Motors announced today that it has received more than 100,000 non-binding production reservations for its Endurance light-duty electric pickup truck.
The company has aimed its efforts at commercial fleets and, as such, the average order is for 600 vehicles per fleet, says the manufacturer.
“Receiving 100,000 pre-orders from commercial fleets for a truck like the Endurance is unprecedented in automotive history,” said Steve Burns, CEO of Lordstown Motors. “Adding in the interest we have from federal, state, municipal and military fleets on top of that, I think you can see why we feel that we are about to revolutionize the pickup truck industry.”
The Endurance will apparently travel up to 250 miles per charge, produce 600 hp, and will be able to tow up to 7,500 lbs, per the manufacturer. It will also make use of in-hub motors, putting electric motors directly within the wheels and offer four-wheel-drive. The company is currently in beta testing and says it’s on track to start production in September.
The company will build the Endurance at GM’s 785 acre Lordstown, Ohio plant, which it leased after The General decided to stop building the Chevrolet Cruze there.
Lordstown is one of a handful setting out to build an electric pickup, with Rivian, GM, and Ford being the other big names. Rivian has also achieved 100,000 pre-orders thanks to Amazon, which has ordered 100,000 electric delivery vans to be delivered by 2030 .
So far, Lordstown Motors appears to be the only one directly targeting the commercial market with its pickups. Prices for the Endurance start at $45,000.