2020 was a year most automakers would like to forget and that’s especially true in the luxury segment as every single brand posted a decline in U.S. sales.
BMW took top honors as they sold 278,732 vehicles in the United States. That’s a drop of 17.5%, but it’s worth noting the automaker was fined $18 (£13.3 / €14.7) million by the Securities and Exchange Commission for inflating their sales between 2015 and 2019.
Second place went to Lexus which sold 275,041 vehicles last year. That’s a decline of 7.7% and the drop can be partly attributed to weak sales of the ES and RX.
Rounding out the podium is Mercedes. They sold 274,916 passengers vehicles – excluding vans – for a drop of 13.0%. C-Class sales plummeted 46.5% for the year, while sales of the E-Class / CLS and S-Class were both off by more than 30%.
Over at Audi, sales dropped 17% to 186,620 units. Their big losers were the A4, A6 and A7 which all saw declines of between 31-42%. On the bright side, Q3 sales skyrocketed 84% for the year.
The final two spots go to Cadillac and Lincoln. Cadillac sales were down 17.1% to 129,495 units, while Lincoln sales were off 6.1% at 105,410 units.
Lincoln sales will likely drop again this year as the brand has axed the MKZ and Continental. While they were Lincoln’s slowest selling vehicles, aside from the MKT, they still contributed 17,780 units to the bottom line last year.