The coronavirus pandemic has changed how people buy cars as online sales have exploded in popularity.
A number of companies weren’t ready for the dramatic shift, but they adapted by rolling out new and improved online sales portals.
The latest is Nissan which has announced their [email protected] program. It’s being billed as a “complete online shopping” experience, which will allow people to buy a new vehicle without leaving their home.
[email protected] will be available from participating U.S. dealerships in the coming months and it promises a “seamless online experience.” Using the service, shoppers will be able to schedule a test drive, manage the purchase process, take delivery, and handle service needs from a computer, tablet or smartphone.
While customers can choose to go to a dealership at any point in the buying process, they can avoid the trip altogether by completing the transaction online.
The service is a result of a pilot program which launched this summer and involved seven dealerships in Michigan, Illinois, Florida, Texas and Virginia. The program was a huge success and two dealerships noted their “close-rate nearly doubled with customers who used this online shopping solution.” As a result, [email protected] will be going national.
While it’s a little late and some dealerships might not offer the service until spring, Nissan’s vice president of ecommerce said “[email protected] gives customers what they’re asking for – the ability to purchase a vehicle on their terms.” Dan Mohnke added, the service is an “important first for Nissan” and will allow dealers to provide a better buying experience for customers.