Bugatti has chosen to associate its name with Tidal, a Germany audio system maker that has been in the game for over two decades.
The two companies are looking to “set a new standard for home music systems” with a new category of speakers of “unrivalled exclusivity and high quality like no other”.
Their partnership kicks off with the ‘Royale’ range of speakers that can be customized in numerous ways. There are two main themes, named the Monocoque and Duotone, and customers can choose between different material combinations, including piano finishes and avant-garde colors. Furthermore, each loudspeaker can be customized with leather, carbon fiber, aluminum, different fabrics and even precious metals.
Adorned with the ‘Bugatti’ logo on the front, the speakers are finished in polished stainless steel and feature a curved shape. The backside holds the ‘Tidal for Bugatti’ branding, and beneath the skin, each speaker boasts four subwoofer drivers and a 3-way front unit with mid-range driver and tweeter with diamond diaphragms, a feature also found in the hyper sports cars made in Molsheim. The active speaker also includes powerful amplifier channels and the controller allows it to connect to all kinds of exterior sources, being compatible with music streaming services and smart TVs as well.
Marking the beginning of their collaboration are two sets of home audio systems, the ‘Edition Noir’ and ‘Edition Blanc’, each one limited to 15 units. Pricing was not disclosed at the time of writing, but this is likely one of those cases where if you have to ask how much it costs, you probably cannot afford it.