Porsche To Build Its Latest Experience Center In Japan


The ninth Porsche Experience Center is set to be built in Japan and it will open its doors in 2021.

This latest Porsche Experience Center will be located in the Chiba prefecture near Tokyo and include a 2.1 km track, a dynamics testing area, an off-road track, a racing simulator, a restaurant and various meeting rooms that can host corporate events.

Porsche says the short track will reproduce famous corners from various racetracks around the world, including Nurburgring’s Carousel and Laguna Seca’s Corkscrew. While most other Experience Center tracks around the world are flat, the Tokyo site’s one will be very undulating thanks to the topography of the area.

Read Also: Porsche To Open Massive Experience Center In Italy Next Year

Sitting at the heart of the Porsche Experience Center Tokyo will be a large building with a design inspired by Edo Kiriko, a traditional Japanese craft complete with diagonal lines and Japanese gardens.

“Porsche is all about unique customer experiences and our worldwide Porsche Experience Centres embody this approach which cannot be found elsewhere in the automotive world,” member of the executive board for sales and marketing at Porsche, Detlev von Platen, said in a statement. “Our Japanese customers love the sportiness and exclusivity of our products – with the new Porsche Experience Centre, they will get a great location to live this passion and share it with others.”

Other Porsche Experience Centers are located in Leipzig, Silverstone, Atlanta, Le Mans, Los Angeles, Shanghai, Hockenheim, and a new site in Franciacorta, Italy that’s set to open in 2021.

Updated: November 30, 2020 — 10:55 am

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